The rise of streaming services is changing the way Kiwis are viewing TV by allowing them to switch seamlessly between traditional TV and digital TV viewing.
The disparity between Metro (55% pop.) and Rural/Provincial (45% pop.) markets for time spent viewing traditional TV is growing by the day.
Brands must plan multi-channel TV/digital campaigns to effectively reach their target audiences.
This tool helps a media planner to convert traditional TV TARP goals into online impressions... for National, Metro or Rural/Provincial audiences.
TV is still a weapon of mass instruction, but shifting excess frequency delivered in Rural/Provincial markets to greater Metro campaign reach can be a more effective use of your TV/video budget.
This tool is currently only designed for a desktop or laptop screen. Stay tuned for a mobile version.